What is fashion if not the art of pushing the boundaries of creative expression? Chanel has long embodied this spirit of audacity to ensure that its legacy of daring elegance endures. With such fearless individuality, it also continues to redefine timekeeping through its timepieces.
Enter the Première Sound—a bold evolution of the iconic Première Édition Originale. Since its debut in 1987, the Première watch has stood as a testament to Chanel’s avant-garde vision, with its octagonal case inspired by the iconic No. 5 perfume stopper and a flexible bracelet echoing the house’s legendary chain strap. This year, Chanel propels this timeless design into the future with the Première Sound.
Making its striking debut on global icon and Chanel muse Jennie at the Coco Crush pop-up in Seoul, the Première Sound is more than just a timepiece—it’s a statement. Draped in Chanel from head to toe, Coco Crush jewellery adorning her wrists and woven into her braids, Jennie proved the Première Sound is not just a watch. Worn as a sautoir, it merges fashion and function effortlessly, integrating wired headphones in a groundbreaking and stylish way.
The innovative design transforms from a bracelet into a chic necklace, seamlessly connecting to any smartphone or audio device with a simple click. The integrated headphones, equipped with a microphone and remote control, offer precise volume adjustment, smooth media playback, and call handling. It is even engineered to provide exceptional audio quality and an immersive listening experience while effectively cancelling external noise interference.
Meanwhile, in Chanel’s latest campaign film, set in Gabrielle Chanel’s iconic apartment at rue Cambon, actress and Chanel ambassador Lily-Rose Depp wears the Première Sound with insouciance, perfectly capturing its spirit of freedom and audacity. As she demonstrates, one can be attuned to the world, syncing with the changing environment, and navigating the urban landscape, without losing sight of the horizon.
