Chanel’s legendary Première watch captivates with its timeless allure and unparalleled elegance. Launched in 1987, the Édition Originale has retained its essence, serving as the benchmark for all subsequent iterations.
With its interlaced leather straps and inimitable octagonal bezel, the Première effortlessly transforms to embody different personas, catering to its wearer’s ever-evolving moods.
Première Gourmette Chain watch in steel, Première Ribbon watch in yellow gold and titanium, Coco Crush ring in white gold, and Coco Crush bracelet in white gold with diamonds, all from Chanel.
Silk organza shirt and tweed skirt with chain trim, both from Chanel.
Première Gourmette Chain watch in steel, Eternal N°5 transformable earrings in white gold with diamonds, Coco Crush ring in white gold with diamonds, and Coco Crush bracelet in white gold with diamonds, all from Chanel.
Lambskin jacket, from Chanel.
Première Édition Originale watch in steel coated with yellow gold, from Chanel.
Première Édition Originale watch in steel coated with yellow gold (linked together and worn as a belt), Coco Crush rings in white and yellow gold, and Coco Crush earrings in beige gold, all from Chanel.
Silk organza shirt, wool coat, tweed skirt with chain trim, and embellished peep-toe pumps, all from Chanel.
Première Ribbon watch in steel with diamonds, Coco Crush earrings in beige gold, and Eternal N°5 transformable earrings in white gold with diamonds, all from Chanel.
Tweed jacket with chain trim and acetate sunglasses with chain detail, from Chanel.
Première Édition Originale watch in steel coated with yellow gold, from Chanel.
Première Iconic Chain watch in steel, Première Ribbon watch in yellow gold and titanium, and Coco Crush ring in white gold, all from Chanel.
Embellished silk dress, from Chanel.
Première Iconic Chain watch in steel, from Chanel.
Lambskin fingerless gloves, from Chanel.
Creative Direction: Chia Wei Choong Photography: Stefan Khoo Video Director & Editor: Belle Chew D.O.P: Hoya
Makeup: Wee Ming, using Chanel Beauty Hair: Aung Apichai, using Kevin.Murphy Fashion assistant: Julia Mae Wong Model: Libby/Mannequin