Chanel’s legendary Première watch captivates with its timeless allure and unparalleled elegance. Launched in 1987, the Édition Originale has retained its essence, serving as the benchmark for all subsequent iterations.

With its interlaced leather straps and inimitable octagonal bezel, the Première effortlessly transforms to embody different personas, catering to its wearer’s ever-evolving moods.

  • Première Édition Originale watch in steel coated with yellow gold, from Chanel
Première Ribbon watch in steel with diamonds, Coco Crush earrings in beige gold, and Eternal N°5 transformable earrings in white gold with diamonds, all from Chanel.

Tweed jacket with chain trim and acetate sunglasses with chain detail, from Chanel.
  • Première Édition Originale watch in steel coated with yellow gold, from Chanel
Première Iconic Chain watch in steel, from Chanel.

Lambskin fingerless gloves, from Chanel.

Creative Direction: Chia Wei Choong
Photography: Stefan Khoo
Video Director & Editor: Belle Chew

D.O.P: Hoy
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Makeup: Wee Ming, using Chanel Beauty
Hair: Aung Apichai, using Kevin.Murphy
Fashion assistant: Julia Mae Wong
Model: Libby/Mannequin

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