The strawberries sold in our supermarkets are generally the hardy everbearing varieties because they are less likely to spoil during importation. However, they are less sweet and more tart.
To make sweeter, juicier varieties more accessible in Singapore, Bao Shengjie co-founded agritech startup Singrow in 2019. Using indoor vertical farming technology, novel crops, and cultivation methods, the company produces exotic and temperate crops in our tropical climate.
“I am from Zhejiang in China, the home of strawberries that are famous for their vibrant colours, strong aromas, and natural sweetness. Moving here inspired me to create strawberries that deliver unparalleled taste, regardless of location or season,” Bao explains. A trained plant scientist, he spent over a decade in the field before pursuing this venture.
To ensure superior quality and yield, the system optimises plant physiology and environmental factors. It integrates advanced technologies like VOC sensors to monitor plant health in real-time, promptly addressing any stress or nutrient deficiencies.
“Our approach to strawberry growing creates ideal conditions for high-quality, climate-resistant fruit that is also nutrient-dense and tasteful.”
Bao Shengjie on favourable produce
In addition to growing Crystal strawberries—the patented innovation he took three years to develop—Singrow has also developed varieties such as Rouge (red), Winterbelle (white), and Blush (pink). They are comparable to those from Japan and Korea, according to Bao.
He adds that while strawberries are often known as the “dirtiest fruit in the world” due to the heavy use of pesticides, Singrow has achieved zero-pesticide application through its unique cultivation methods. The crops are also organic and non-genetically modified.
The company’s current range of core products has expanded to include locally-grown Japanese komatsuna mustard spinach, Dutch cherry tomatoes, and Persian saffron. Bao expects the technology to continue changing the game for the industry. “It’s a sustainable solution that aligns with our mission to address global food security challenges.”
