Spring/summer 2025 is here. It’s not just the new sartorial season that refreshes wardrobes everywhere with its pretty confections, flirtatious pieces, and chic silhouettes. With nature ablaze with birds, bees, and young buds, our desire for connection is awakened, too. And how this has elevated the SS25 fashion campaign game.
Drawing on nature and the relationship between body and landscape, Loewe’s campaign unfolds in the rustic setting of Tavertet in Spain. David Sims’ poignant images evoke these explorations with actors Drew Starkey, Taylor Russell, and Wang Yibo through intriguing juxtapositions of earthy grounds and ethereal creations.
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Photographer Mario Sorrenti’s fanciful imagination adds a touch of positivity and confidence to Loro Piana’s impeccably crafted linen creations. The campaign is set in Rio de Janeiro, Brazil, and features the sinuous, sweeping lines of Casa das Canoas designed by Oscar Niemeyer and the lush greenery of the Tijuca forest.
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Oscar-winning thespian Kate Winslet leads the stellar cast in It’s Always Burberry Weather: London In Love. The British luxury label’s campaign comprises seven films inspired by beloved rom-coms, with endearing plot lines and witty dialogue. “It’s about humour, optimism, and of course, the unpredictability of our great British weather,” adds Chief Creative Officer, Daniel Lee.
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Meanwhile, Creative Director Maximillian Davis wanted Ferragamo’s vision to portray “the elegant classicism of the brand, but making it a little more perverse, a little more playful”. Shot in Tuscany’s Villa Mangiacane, a gorgeous Renaissance icon rumoured to have been designed by Michelangelo, photographer Juergen Teller’s portraits accentuate the adventurous spirit and character of the collection.
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Finally, through the lens of Los Angeles-based Zoe Ghertner, known for her naturalistic style and ability to capture feminine sensuality, the Tod’s campaign combines effortless elegance with cosmopolitan spirit. In one setting, global brand ambassador Xiao Zhan slips into spanking new loafers for a stroll through the delightful gardens of Villa Tasca, and soaks up sunlit allure on a sun lounger.
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