The Singapore Food Agency announced in 2019 that it aims to produce 30 percent of our nutritional needs locally by 2030, and Sustenir is helping to realise that vision. With a focus on superfoods and growing fresh produce without pesticides, the vertical farming company is also known for harvesting Singapore’s first sweeter and crispier kale.
“We converted many Singaporeans to a superfood that was previously regarded as bitter and tough,” says CEO Jack Moy. He adds that the company has been playing a vital role in the broader ecosystem, and is why it recently launched enriched Toscano Kale to address major urban ailments like stress. In addition to containing vitamins, minerals, and phytonutrients like lutein for eye health, the Italian heirloom variety also contains more GABA, a calming chemical made in the brain.
“According to a Cigna study published in 2019, 92 percent of Singaporean workers experience stress. We believe our latest offering will help alleviate it.”
Jack Moy on the secondary benefits of fresh produce
“In contrast to other vegetables, such as iceberg lettuce, it is more nutrient dense pound for pound. As we also believe less is more, we focus on nutrient density instead of encouraging the consumption of larger quantities of vegetables,” adds Moy.
This is just the beginning. With him leading the way, Sustenir plans to develop many more health-giving crops and food innovations.
“Whether it’s better gut health or longer lives, we look forward to healthier, happier cities that have better healthspans, where people add life to their years, not years to their lives.”
