The pandemic brought about massive changes in the travel industry. In addition, it had ripple effects on ancillary industries such as travel accessories. Today, globetrotters are returning to the world of travel with a fresh perspective, not least on what they want from their luggage.
Given that the travel sector is relatively mature, what other innovations are left? In my view, plenty. A current trend is the renewed emphasis on travel-related investments such as quality luggage. There is growing recognition of the importance of the right travel accessories to enhance a journey. We see this translating into exceptional sales for our premium models, which boast advanced features and stylish designs.
Younger consumers have also taken up this trend, investing in travel accessories that enhance convenience and elevate their overall experience. These days, luggage is more than a vessel for one’s belongings. Besides its utilitarian function, well-made luggage also expresses one’s personality and lifestyle, and provides peace of mind.
Since the steamer trunk appeared in the 18th century, the industry hasn’t changed much, at least aesthetically. Steamer trunks have a boxy shape that is still present in luggage today. Hence, some think luggage has little more to offer in terms of innovation. But we beg to differ. American Tourister’s new Rollio collection, for instance, is one of our four Asian-developed product lines that received the coveted Red Dot Design Award.
The Rollio line is not merely luggage, but a testament to a new era dedicated to pushing the limits of design in the industry. Its distinctive cylindrical-shaped design transcends the boundaries of functionality, reminding travellers that their luggage is not just a tool, but an extension of their lifestyles and identities. The variety of sizes, bold colour options, and striking designs are tailored to accommodate a wide range of activities, allowing seamless integration into diverse lifestyles.
As Rollio was designed during the pandemic, many factors were taken into account. A key trend we observed then, and which continues to unfold, is the desire for frequent domestic or short-haul trips.
Also, consumers want more from their luggage, whether it be smart features or stylish design. As a result, the collection comprises five different pieces, ranging from carry-ons and check-in rollers to crossbody bags for quick getaways.
That said, it’s not just overarching trends and ideals that guide our brand strategy. As our consumers are the heart of our business, we value their feedback and use it to shape our product offerings and design decisions.
For example, many customers have shared their challenges with accessing their belongings in smaller hotel rooms. To resolve this issue, we developed luggage with easy-to-reach compartments to facilitate organisation even in tight spaces. You can find these features in luggage lines such as the American Tourister Curio and Frontec.
In addition, as seasoned travellers ourselves, we understand the importance of adapting to local cultures. Through our stores, which are located in many major cities around the world, our team is able to get to know the customers of each region. We can tailor quick and customer-centric experiences anywhere as a result of this advantage, which allows us to align with each market’s unique needs.
Travel is an artistry of the explorer in all of us. It is human nature to explore, discover, and experience new things. In the course of our journeys, we create stories and memories, which allow us to transport ourselves into the present moment.
As it plays such an important part of our lives, it’s important that the things we bring along are ready for the journey. Besides luggage, Samsonite provides travellers with the means to enhance their journeys with sophistication and functionality. With its bold design, the American Tourister’s Rollio collection packs all that you could ask for.
At Samsonite Southeast Asia, we are guided by several key points when we think about our vision for the future of travel. We strive relentlessly to achieve a seamless fusion of innovation, sustainability, and aesthetic appeal. In doing so, we aspire to be pioneers, leading the travel accessories industry into an era where each journey is not only an adventure, but also one that has the potential to make a positive impact.
