ChatGPT has raised hopes and fears about AI. From language translation and text summarisation to content generation and sentiment analysis, the neural network model trained with Internet data can draft any text structure. Even computer code can be debugged and fixed with it.
But its merits are indubitable, and to stay relevant and leverage on time-saving functions, real estate agency ERA Singapore has incorporated OpenAI GPT-3 into its SALES+ mobile app.
“It runs on the same engine as ChatGPT and was an obvious choice for us. It complements the existing suite of features already available on the app and will streamline administrative tasks,” explains Marcus Chu, CEO of APAC Realty and ERA Asia Pacific.
Developed for the company’s agents, SALES+ dispenses automated data analysis, real-time status updates on home sales, ready-made marketing materials, and financial calculations for home affordability assessments. Following its launch, the company saw a 45 percent year-on-year increase in agents achieving over a million dollars in commission.
Chu spearheaded the company ’s digitalisation and was instrumental in the production of its two apps. The other, RealtyWatch, was developed for consumers and delivers new launch information, fact sheets, virtual tours, and more.
The pandemic, he tells us, accelerated its digital transformation.
“We quickly learnt how to do virtual training and meetings, and created virtual home tours for clients to view properties remotely.”
Marcus Chu on adapting to new SOPs
In any case, it helped to achieve ERA Singapore’s long-term goals, especially since the company is relentless in implementing new ideas on a continuous basis. “Innovation is the lifeblood of any successful organisation. The key to staying innovative as an organisation is by fostering a creative culture and staying ahead of industry trends.”
This year alone, the company is investing $5.2 million in technology. ChatGPT is just the beginning.
