Imagine a century-old Bangkok residence transformed into a hotel where travel and couture intersect. From the moment you step into Baan Trok Tua Ngork, the city’s historic neighborhood hums with anticipation, and Louis Vuitton’s 130th Anniversary Monogram pop-up unfolds like a storybook. Across four levels of The LV Hotel Bangkok, visitors are invited to wander through immersive rooms where iconic bags become cultural touchstones, each narrating the Maison’s enduring romance with travel.
Open from 11 February to March 15, this is Louis Vuitton’s exclusive Southeast Asian celebration of the Monogram, following stops in Shanghai, New York, and Seoul. The Monogram pattern, born in 1896 as a tribute by Georges Vuitton to his father, becomes a lens through which we experience the timeless intersection of form and artistry.
A Journey Through Iconic Louis Vuitton Bags
Level 1: Arrival & Façade
The journey begins at the street-facing façade, where Louis Vuitton flags flutter, hinting at the treasures inside. Guests ascend into a four-level narrative where each room presents a new chapter of heritage and contemporary interpretation.
Level 2: Keepall Lobby & Speedy P9 Safe Room
At the Keepall lobby, the House celebrates its signature 1930 travel bag. Adjacent, the Speedy P9 Safe Room showcases Pharrell Williams’ contemporary reinterpretation of the classic Speedy, crafted through 200 meticulous production steps. Guests can also personalise bags at the concierge, from hot-stamping initials to bespoke touches, making each piece uniquely theirs.
Level 3: Neverfull Gym & Noé Bar
The Neverfull Gym demonstrates the bag’s impressive strength and versatility, where 800 grams can carry up to 100 kg. Its performance is brought to life in a striking gym-inspired installation. Steps away, the Noé Bar honours the bag’s 1932 origins, designed to transport five champagne bottles with elegant efficiency, exemplifying the House’s marriage of function and art.
Level 4: Speedy Room 1930 & Alma Terrace
The Speedy Room immerses visitors in one of Louis Vuitton’s most iconic silhouettes. Vintage touches, including a telephone installation that tells the bag’s heritage story, sit alongside curated displays of charms and styling ideas, highlighting the art of personalisation. The journey concludes at the Alma Terrace, where the 1992 Alma bag, inspired by Paris’s Place de l’Alma and Art Deco proportions, is celebrated against large-format Parisian vistas, evoking a terrace overlooking the French capital.
More information here.
