It’s been a year since Korean actress Kim Se-Jeong became Longchamp’s face. In that time, she has starred in several campaigns for the French brand. After glamping and being at the races, Kim now returns to school for the spring/summer 2024 collection.
Longchamp’s creative director Sophie Delafontaine returns to the carefree schooldays of yore for this season, with printed shirts and Letterman jackets mixed with floral patterns and bright, colourful bags. There are also lots of sequins, sparkles, and lots of smiles, reflecting the free-spirited vibes of students on a night out in Paris.
The key highlights of the new collection are the bags. Delafontaine has assembled a mixture that can take you from class to the nightclubs. From the Essential totes crafted from canvas to the Très Paris leather crossbody bags that can store all your accoutrements, the spring/summer 2024 collection evokes the spirit of joie de vivre.
A Selection Of Bags
Roseau bucket bag. 
Roseau bucket bag. 
Roseau bucket bag. 
Roseau bucket bag. 
Box-Trot crossbody bag. 
Roseau bucket bag. 
Epure Crossbody Bag. 
Le Foulonne handbag.
Discover the campaign below and get some styling ideas for your own night out away from university.
