A wash of green greets you before anything else—bright, optimistic, but unmistakably Longchamp. At Raffles City Singapore, the brand’s travelling pop-up on the first floor wraps visitors in a monochrome world that feels like both a Parisian salon and contemporary installation.
Open until 15 September, the boutique marks the sixth stop on its regional journey, but in Singapore, the concept feels particularly at home. It’s within this vivid and immersive world that Creative Director Sophie Delafontaine reflects on the ideas shaping the space and the evolving language of luxury.
If this boutique could speak, what would it say to visitors in Singapore?
Green is our signature colour, an essential part of the Maison’s codes from the very beginning, making it instantly recognisable. Conceived as a bold, all-green monochromatic environment, the pop-up becomes a visual manifesto, where every detail echoes and elevates our distinctive codes.
Your favourite design elements in the pop-up store and why?
We set out to recreate the warmth of a Parisian apartment with curated furniture. The idea was to craft an unconventional and striking environment that naturally draws the eye and it’s impossible to miss without ever compromising the quality of the retail experience.
What’s your go-to Longchamp bag, and why?
Loong, the latest addition to the family, stands out as one of the season’s most in-demand creations. With its sleek East-West format, it channels a distinct nineties allure while remaining resolutely contemporary. Its long, slender handles lend an effortless elegance that defines the whole look. Designed to be worn on repeat, it transitions seamlessly from day to night.
Why was Singapore chosen as a key stop on this global journey?
As a blend of heritage and modernity, Singapore was an obvious choice for the sixth stop of the Green Pop-Up’s travelling journey across the region and with its vibrant energy, continues to play a key role in reinforcing the brand’s presence in Asia.
How did you decide which pieces, like Le Pliage or Le Roseau, to highlight within this concept space?
We have curated the most iconic and defining pieces, such as Le Roseau and Le Pliage, which resonate across generations, alongside key newness from the breezy “Catch the Parisian Wave” Summer 2026 collection. Le Pliage du Monde Singapore edition, which features a playful pandan cake motif, has been created as a city exclusive and is available exclusively on site.
What role do physical spaces play in an time where e-commerce continue to grow?
Physical retail spaces connect the brand world, its products, and the way people experience them. They add a sensorial dimension to the digital experience, allowing customers to feel textures, understand a cut, and see how a piece truly falls—helping them make it their own. There is something immediate and personal about this experience. More than a pop-up, it is a space designed for connection and storytelling.
how do shoppers engage with luxury today?
Beyond products, clients are increasingly drawn to values and stories that resonate with them and reflect their aspirations. More than the object itself, it is the story it carries that matters.
