Zegna global ambassador Leo Wu had to literally take a walk in the park for the luxury menswear brand’s FW24 campaign.
Wu, who also goes by his Chinese name Wu Lei, started acting at 3 years old. With his repertoire of roles ranging from historical heroes (Love Like The Galaxy) to budding athletes (Nothing But You), the 24-year-old has established himself as one of Asia’s most popular leading men.
For his recent assignment for Zegna, Wu portrays an explorer who found himself in the luscious autumnal foliage of Trivero in Piedmont in northern Italy. It is set in the breathtaking surroundings of Oasi Zegna, the 100 sq km nature reserve created by Ermenegildo Zegna when he established his wool mill in 1910.
Wu, who often shares on social media about off-screen pursuits such as cycling, horse riding, scuba diving, clearly enjoys this opportunity to reconnect with nature. Especially, as these images show, with Zegna’s new Il Conte Jacket to keep him feeling comfy and looking stylish.
A masterpiece in artistry and quality, the Il Conte Jacket leads Zegna’s FW24 Oasi Cashmere collection. Crafted from exclusive fabrics with meticulous attention to detail, these pieces are elegant to look at, thanks to Artistic Director Alessandro Sartori’s refined, contemporary aesthetic.
Conceived as a bridge between chore, outdoor and dinner coat, the Il Conte Jacket is an essential for gents who want to transition between luxury and leisure seamlessly. Made of 100 percent traceable Oasi Cashmere, it features rounded edges and a stand-up collar – which can also be worn lowered – that wraps the neck for a sense of cosiness.
Inspired by founder Ermenegildo Zegna’s legacy as an entrepreneur and philanthropist, the Il Conte Jacket – for “the Count” in Italian – pays homage to his noble title Count of Monte Rubello. It is also an authentic expression of Zegna’s endeavours to preserve the harmonious relationship between man and nature.
Every new (sartorial) season serves as an opportunity to recalibrate and refresh. As Wu shows, it is OK to slow down a little, and live in the present. If you would like to do so with some flair, well, Zegna’s Il Conte Jacket is available in black light grey, light taupe and army green.
Discover more here.
