The Lunar New Year signals a spirited shift in fashion’s mood, guided by the Year of the Horse, an enduring symbol of freedom and forward motion. Through the lens of luxury, the season unfolds in refined capsules where equestrian motifs, auspicious colour, and elevated craftsmanship converge.
Max Mara
Max Mara ushers in Lunar New Year with a capsule collection capturing the horse’s symbolism of strength, vitality and success through the house’s signature elegance. The special edition reinterprets iconic silhouettes such as the 101801 Icon Coat in auspicious red and a chic short version of the Teddy Bear Icon Coat, complemented by a rich palette of reds, deep browns, beiges and soft creams. Subtle equestrian motifs and artful details—including tonal prints, delicate embroidery and a contemporary reworking of the letter “M”—add seasonal distinction across coats, dresses, knitwear and two-piece ensembles. Crafted in luxurious silk, cotton and light cady, the collection offers a polished expression of festive dressing.
Chopard
Chopard leads the way by introducing industrial materials. In honour of the Year of the Fire Horse, it has refreshed its minimalist Ice Cube collection with HyCeram, a high performance ceramic composite. Triple-row rings, bracelets, and necklaces combine ethical rose gold with “fire-red” gadroons, using proprietary diamond tools for architectural precision typically found only in luxury watches.
Cle de Peau Beauté
Within 14 days, your skin will be brighter and plumper by using three pumps of The Serum every morning and evening, according to clinically proven results. Enriched with lemon myrtle and kelplex extracts, as well as radiant lily concentrate, this iconic formulation helps restore and reinforce the skin barrier. This prevents irritation, acne, and premature ageing. As part of a Lunar New Year collection, it comes in limited-edition packaging designed by contemporary woodblock print artist Jiang Miao, who reinterprets the horse amid circles in random strokes to reflect dynamism in the times to come.
Loewe
Loewe celebrates craft and storytelling, led by Global Brand Ambassador Wang Yibo. Central to the festivities is an animated short co-created with Shanghai Animation Film Studio, inspired by Peng Wenxi’s fable Little Horse Crossing the River, following a young horse on a journey that embodies self-belief and adventure. The New Year collection interprets the spirit of the horse through special editions of iconic pieces, including Puzzle and Amazona 31 cropped bags with hand-knotted fringe reminiscent of a horse’s mane, playful charms and dice, and leather overshirts worn by Wang Yibo in the film. Across Shanghai, Chengdu and Nanjing, lantern installations blend traditional Chinese artistry with the brand’s contemporary aesthetic, turning public spaces into luminous celebrations of hope and reunion.
Loro Piana
Loro Piana brings to life a capsule collection celebrating the Year of the Horse. The iconic Horsey jacket is reimagined in an exclusive short silhouette for men and women in deep brown, retaining signature details from its 1992 debut while adorned with a Blue Label marking the Year of the Horse. The collection is unified by the delicate Chandani Horse motif, a paisley print subtly revealing a horse’s silhouette across women’s garments, silk scarves, foulards, Anton slippers and the Extra Pocket L19 bag, which can be personalised with horse-shaped charms. Warm, earthy tones, from beige to rich brown, imbue the wardrobe with understated elegance, while luxurious fabrics such as mouliné wool, cashmere, Sea Island Cotton and silk create exceptional tactile experiences. Complementing the ready-to-wear are refined accessories including Tennis Walk shoes and the Moonlight gift set for newborns.
Clarins
For 40 years, this French skincare superstar has evolved to meet new beauty needs. Double Serum’s dual-phase oil-and-water formula now boasts Epi-Ageing Defence technology to combat ageing, hydrate, nourish, firm, regenerate, and protect skin with 22 botanical extracts and five active molecules. Beneath its festive finery, the latest serum walks the talk of a responsible beauty company through its Clarins Dragonfly Programme. The initiative protects the organic giant Provençal reeds in France, a key ingredient in the serum, and their dragonfly inhabitants, a symbol of ecological integrity.
Tiffany & Co.
Tiffany & Co. embraces the auspicious hues of the season. The Tiffany Knot mini key pendant in rose gold is reimagined as a functional-looking key with a pink sapphire.
Emporio Armani
Emporio Armani blends contemporary elegance with subtle festive symbolism. The collection features diamond accents, three-dimensional flocking, and detachable golden horse charms across women’s tweed suits, T-shirts, midi skirts, cotton coats, and down gilets, as well as men’s velvet suits, bomber jackets, sweatshirts, trousers, and coordinated accessories. Subtle horse motifs appear throughout, evoking energy, renewal, and refined charm. The campaign is led by global ambassador Jackson Yee alongside Zeng Shunxi and Bai Lu, highlighting timepieces, jewelry and eyewear that complement the collection’s luxurious yet modern aesthetic.
Chloé
Chloé unveils a Lunar New Year collection that captures the maison’s enduring spirit of grace, and quiet strength. Rooted in the horse’s cultural symbolism, the edit channels effortless Parisian elegance through refined ready-to-wear and signature accessories, anchored by a palette of red, nude, and denim. Elevated everyday pieces are detailed with equestrian touches, from horse buttons and embossed rivets to sculptural buckles, while iconic bags such as the Spin, Paddington, and Bowling arrive in luminous gold, nougat, and festive black. Completing the story, vintage-gold horse chain jewelry serves as a talisman of good fortune.
Fred
Fred’s special edition Force 10 Rise necklace embodies prosperity by incorporating a single ruby into its maritime cable design, avoiding more explicit zodiac symbolism.
Furla
Furla’s festive collection offers a refined expression of Italian craftsmanship infused with auspicious symbolism and forward momentum. Anchored in vibrant hues and tactile warmth, the collection highlights three standout designs: the Iride Mini Hobo in gemstone red with a leather pony charm, the Roxie red bucket bag shaped like a New Year treasure vessel, and the Iride Teddy crossbody rendered in plush textures for a playful yet polished finish. Each piece channels themes of freedom, vitality, and abundance through considered silhouettes, iconic hardware, and festive detailing, while the “Lantern-Jumping Horse” motif underscores the collection’s celebratory spirit.
Fendi
Fendi introduces a festive expression of the Maison’s playful elegance and exceptional craftsmanship. Drawing from the colour-blocking and floral motifs of the Spring/Summer 2026 runway, the collection spans women’s and men’s ready-to-wear, accessories and collectible BFF charms. Standout pieces include FF logo knits animated by vibrant contrasts, floral-accented menswear rendered in refined prints and embroidery, and new BFF Mini and Maxi charms dressed in symbolic New Year red with auspicious persimmon and peanut motifs. Finished with elegant jewellery details in red and gold, the capsule captures a spirited sense of celebration.
Sulwhasoo
One bottle is sold every 10 seconds, according to 2019-2024 sales figures. For the festive season, Sulwhasoo presents its beloved First Care Activating Serum in this limited-edition design of a white horse galloping across the sky. On its head, a blue star shines as a beacon of hope, while plum blossoms adorn its saddle. Anchored by the K-beauty mammoth’s double delight of Jaum Activator with a blend of solomon’s seal, peony, lotus, white lily, and rehmannia, as well as Lymphanax, fermented from rare ginseng saponin, it has been hailed for restoring skin radiance in as quickly as one day.
Delvaux
Delvaux marks the occasion with a refined expression of Cavale craftsmanship through the Pin Mini Bucket. Defined by its iconic “smile curve” base inspired by a horse’s feedbag, the silhouette balances soft elegance with symbolic heritage. The limited-edition design is crafted using a rare horsehair weaving technique, interlaced with cotton and linen for a finish that is both supple and enduring, while the Horsebell charm in smooth calfskin adds a subtle festive flourish.
Tod’s
Tod’s unveils a limited-edition collection that celebrates the Year of the Horse through a refined narrative of homecoming and enduring craftsmanship. Anchored in a shared cultural reverence for “home,” the collection features signature loafers, Mary Janes, and T-Marathon sneakers detailed with discreet red stitching, alongside the Barretta handbag with a subtly festive red interior and elegant charms. A sculptural leather bag charm, shaped as a horse’s head formed from the iconic Tod’s lettering, pays homage to the spirit of the year. Ready-to-wear pieces in superfine wool and silk, ranging from tailored jackets and knitwear to fluid silk skirts and scarves, offer understated luxury with a festive accent. Fronted by Xiao Zhan and Zhang Jingyi, the collection captures the quiet elegance of the journey home.
Qeelin
Qeelin emphasises whimsy with its Horse Bo Bo pendant. The pave-set panda-turned-stallion is adorned with 184 diamonds and rubies, as well as three articulated Chinese coins on its saddle that chime as the wearer moves. The mechanical talisman is designed to attract wealth.
Montblanc
Montblanc ushers in Lunar New Year with a capsule that celebrates new beginnings through the art of writing. Rendered in auspicious red and gold, the collection is anchored by an elegant horse illustration by Artistic Director Marco Tomasetta, symbolising optimism and momentum, and traced from a fountain pen line that subtly references the infinity motif and the prosperity of the number eight. The offering spans finely crafted leather goods, writing instruments and timepieces, from embroidered gabardine bags and sartorial leather accessories to the burgundy-hued Meisterstück pens and the Star Legacy Moonphase Limited Edition 1786.
Roger Vivier
Roger Vivier brings to life a capsule inspired by the Fire Horse, a symbol of vitality and forward momentum. Imagined by Creative Director Gherardo Felloni, the collection is anchored in vermilion red—the auspicious hue of the season—and reinterpreted through the Maison’s signature elegance to evoke prosperity and good fortune. Equestrian charms and the timeless horseshoe motif weave Eastern symbolism with Roger Vivier’s decorative savoir-faire, adorning Viv’ Zag sneakers, Pilgrim-buckle handbags, and luminous accessories in deep red, gold, and soft neutrals. Sculptural lines, pearl embellishments, and radiant finishes transform each piece into a modern talisman.
Guerlain
The limited-edition Rouge Bonheur 2026 Millésime fragrance, born under the Fire Horse’s ardent sign, showcases the iconic Guerlain Bee Bottle reimagined by Atelier Truscelli. In addition to its eye-catching red glass packaging, the legendary Exceptional Rendezvous bottle is crowned with a sculptural jewel: a horse’s head gilded in fine gold and meticulously set with Swarovski crystals. Rouge Bonheur starts sparkling with pink peppercorns and ginger. It then reveals its bouquet of rose and magnolia before settling into cedar and musk.
Longchamp
Longchamp brings an elegant homage to the Year of the Horse by revisiting its founding emblem through a joyful campaign and a limited-edition capsule. Rendered exclusively in auspicious shades of carmine and burgundy, the collection features a gold-toned galloping horse set against rich red backdrops, symbolising vitality and renewal. Fronted by model Cici Xiang and lensed by Leslie Zhang, the Riding the Spring Breeze campaign nods to the optimism of spring. Highlights include a reimagined Le Roseau bag with new proportions and bow detailing, red-envelope-inspired leather goods, a silk ribbon, and a playful horse key ring . The celebration extends in store with immersive experiences that capture the spirit of renewal this Lunar New Year.
Swarovski
Swarovski launches a radiant Lunar New Year collection that celebrates prosperity and spirited elegance. Drawing on the horse’s symbolism of vitality and resilience, the maison introduces a curated selection of jewellery, watches, decor, and collectibles, led by the limited-edition Symbolica Collection of horseshoe-inspired designs crafted in gold-tone metal and shimmering crystals. Highlights include striking Asian Symbols figurines—most notably the dynamic Crystal Myriad Valiant Horse—alongside the Fortune Cabbage. The collection is completed by a bold red Swarovski Swan pendant, the Dextera Octagon Watch with its auspicious eight-sided case and a crystal-embellished Horseshoe Charm Pen.
MCM
MCM welcomes the Year of the Horse with a campaign that marries cultural symbolism and contemporary luxury. Drawing inspiration from the horse’s spirit of freedom and the chess knight’s calculated movement, the brand frames progress as both instinctive and intentional. The limited-edition collection spotlights upcycled Aren bags in Cognac Visetos, each hand-painted with a refined knight motif.
Dolce&Gabbana
Dolce&Gabbana unveils a festive collection inspired by the Year of the Horse, a symbol of vitality and freedom. Melding Eastern cultural symbolism with the house’s signature Italian exuberance, the collection features pyjamas, shirts, skirts, and dresses animated by narrative prints of horses, carriages, florals, lemons, and the iconic Carretto Siciliano motif set against crisp black and white backdrops. Accessories complete the story with My Sicily handbags and Devotion footwear in auspicious shades of red, while scarves and decorative details add a festive flourish, capturing a spirit of elegance and joy.
Apple
Apple marks the Year of the Horse with a Special Edition AirPods Pro (3rd generation) engraved exclusively for the season. The limited release features Apple’s most advanced audio yet, with class-leading active noise cancellation, immersive sound, live translation, enhanced fit, longer battery life, and new fitness and heart-rate tracking. In-store purchases also come with Apple red packets while stocks last.
