LV Parfums elves Louis Vuitton eau de parfum
Renowned for its heritage in luxury travel, Louis Vuitton's new eLVes fragrance is a vibrant floral fantasy.Photo: Louis Vuitton

“Complex, spontaneous, and joyful, a fragrance that shines out irresistibly,” says Jacques Cavallier Belletrud, Master Perfumer of Les Parfums Louis Vuitton, of eLVes (pronounced “elles”).

From the first spritz, it mesmerises with a delicate blend of Bulgarian and Centifolia (Cabbage) rose accords, lifted by a refreshing hint of lily-of-the-valley. Notably, eLVes is the first fragrance to use oil extracted directly from lily-of-the-valley flowers, through an “unprecedented extraction process developed in Grasse”.

Infused with Louis Vuitton’s spirit of travel, eLVes radiates palpable energy. The gourmand notes—cinnamon, ginger, blackcurrant, and peach (there’s a hint of coconut milk too, apparently)—give it an affable disposition, making it an excellent scent for meeting new people.

There is a sultry flourish of amber and patchouli, but it never overwhelms. This is what makes eLVes so powerful.

Turn your eLVes Louis Vuitton EDP into a style statement with its own travel case (Credit: Louis Vuitton)
Turn your eLVes Louis Vuitton EDP into a style statement with its own travel case.Photo: Louis Vuitton

As for when to wear it? Think a ski getaway in the French Alps, a pilates session in the CBD, lunch in Sentosa, or even a gala dinner along Orchard Road.

Wherever you’re headed, eLVes travels well. Louis Vuitton even offers a fittingly stylish way to carry it: an elegant lambskin and ebony monogram canvas case featuring violet microfibre lining and a silver metal buckle.

More info here.

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