Bulgari’s holiday campaign this year showcases its extraordinary universe with global brand ambassador Anne Hathaway serving as its muse. An exceptional collection of photographs and film has been assembled to showcase this wondrous realm, utilising light and Bulgari’s signature objects of desire to show how reality can surpass even the most fantastical vision.
As part of the holiday campaign, a dedicated digital experience powered by Generative AI—“Celebrating Magnificent Wonders”—allows individuals to create and send greeting cards inspired by the house’s iconic icons. These exquisitely crafted jewellery pieces, fine timepieces, and other luxury creations add a magnificent touch to the festive season for yourself and each of your loved ones.
Cabochon
Bulgari introduces the Cabochon collection, a recent addition to the Roman jeweller’s offerings, inspired by the timeless cabochon cut. Drawing from a drop of gold, this collection features a necklace and ring crafted in yellow and rose gold.
Serpenti Viper
The Serpenti Viper introduces Bulgari’s iconic serpent in a sleek and slender silhouette. This collection features contemporary jewellery, including rings, earrings, bracelets, and necklaces, available as both pendants and full-length serpents elegantly winding around the wearer’s neck. With its edgy versatility and genderless design, the Serpenti Viper is suitable for both casual and formal occasions. It encompasses white, yellow, and rose gold pieces, with some adorned with diamonds and precious stones.
Diva’s Dream
The Diva’s Dream collection encapsulates a celebration of joyful femininity that remains faithful to a familiar motif the Roman jeweller consistently reinterprets through new textures, forms, and decorative techniques. The rings, earrings, bracelets, and necklaces are crafted from rose, white, and yellow gold and invariably embellished with precious stones and diamonds. All exude an air of sophistication that makes them ideal for life’s most significant occasions.
B.zero1
Drawing inspiration from the architectural grandeur of ancient Roman colosseums, Bulgari’s emblematic B.zero1 collection features striking rings, earrings, bracelets, and necklaces that seamlessly transition from daily wear to special occasions. Intended to represent both perpetuity and renewal in life, the B.zero1 collection holds profound significance, making it an especially meaningful and thoughtful gift.
Octo Roma Chronograph
The Octo Roma collection is a totem that appropriately shows off Bulgari’s watchmaking expertise coupled with its daring approach to design. With its round silhouette seamlessly held within an octagonal frame, the Octo Roma displays a deft use of shapes. The collection’s strengths come to the fore in the 2023 Octo Roma Chronograph, which features an automatic movement and the beloved chronograph function.
Leather Goods
Bulgari boasts exceptional expertise in the art of Italian leather craft with handbags and accessories in contemporary designs, distinguished by the seamless integration of the house’s emblems. The Serpentine Tote, for instance, features handles shaped like snake bodies with intricately detailed scales.
Serpenti Seduttori
The Serpenti Seduttori represents yet another incarnation of Bulgari’s emblematic serpent. It features a watch head designed to emulate the appearance of a serpent, seamlessly integrated into flexible bracelets adorned with a hexagonal pattern resembling the creature’s scales. There are understated executions suitable for everyday wear as well as opulent renditions embellished with precious stones and diamonds for those seeking a more adorned, luxurious aesthetic.
