Two things have always been symbolised by an arrow: love and power. In Cupid’s hands, it conveys a message of love; in weapons, it represents power and precision. Since the 1860s, Boucheron has embraced this dual symbolism. From delicate brooches with pierced hearts to miniature quivers with diamond-set feathers, its archives reveal an impressive collection.
Creative Director Claire Choisne’s 2025 edit retains that tension and duality while stripping the form to its essentials across eight genderless, all-diamond designs. They maintain the arrow’s purity of line while rethinking where it lands—coiling at the finger, circling the wrist, skimming the collarbone, and landing over the heart.
Photo: Stefan Khoo
Inspired by the maison’s archives, two brooches feature the arrow in its simplest form: one small and dainty, the other larger and contrasting with round and baguette-cut diamonds. There are two rings to follow the brooches: one encircles a single finger and is adorned with pave round diamonds, and the other spans three fingers and resembles a sculpture rather a traditional jewel. A featherlight fletching of round diamonds is set against a sleek ridge of baguette-cut diamonds in this piece.
Photo: Stefan Khoo
Additionally, the collection features an exceptionally supple necklace and bracelet that slips on effortlessly without clasps, as well as a pendant and hoop earrings set with round diamonds In the end, the design is sleek and disarming: a historical motif calibrated for the modern era without losing its aim.
Photography Stefan Khoo
Styling Chia Wei Choong
Hair & Makeup Aung Apichai/Arly, using Tom Ford Beauty, Kevin.Murphy, and Tuft
Photography assistant Alif
