Supermodel Bella Hadid takes the spotlight as Chopard’s latest global ambassador, blending her magnetic presence with the Swiss maison’s storied heritage. From the red carpet glamour of Cannes—Chopard has been a partner since 1998—to the brand’s modern, versatile jewellery, Hadid reflects on what sets Chopard apart.
Congratulations on your appointment as Chopard’s new ambassador. How do you feel?
I couldn’t be happier! Wearing Chopard’s haute joaillerie at Cannes made me truly appreciate its gorgeous craftsmanship, empowering design, and the lightness of the jewels. I admire Chopard’s pioneering spirit in sustainability and ethical gold. Most importantly, I share a special bond with the Scheufele family, especially Caroline, whose designs make luxury feel effortless. Partnering with Chopard is an honour.
Describe your friendship with Caroline Scheufele.
We met at the Cannes Film Festival some years ago, and I immediately appreciated her cheerful, warm personality. She has a huge heart, full of compassion and inner joy.
Speaking of the Cannes Film Festival, do you have a favourite memory?
That’s a tough one—I can’t pick just one! Every time I’ve attended Cannes has been a dream. Most days, I’m in jeans and a tank top riding horses, so getting dressed up and collaborating with people I love and admire to create those looks is pure magic.
What does jewellery mean to you?
Jewellery is all about expression for me. I change my clothes every day, but I keep the same jewellery on for weeks. It’s more than an accessory to me, it becomes part of my identity.
What’s the perfect jewellery gift for a special someone?
Jewellery is deeply personal, so it depends on the person. The Happy Diamonds pendant is playful and vibrant, but I’d encourage everyone to pick what feels right for them.
You wear Chopard’s iconic Happy Diamonds collection in the new advertising campaign. What draws you to this collection, and how do you style it?
The first time I saw a Chopard watch with diamonds floating on the surface as a little girl, I was mesmerised. It felt like watching a magic trick. The Happy Diamonds collection reminds me that happiness is made of fleeting moments. Wearing it is a beautiful reminder to cherish life with grace and wonder. My favourite is the Happy Hearts bangle Caroline [Scheufele] gifted me at Cannes in 2021. I loved it instantly for its simplicity and elegance.
As the face of the Ice Cube collection, what makes it special and how do you wear it?
This is my favourite collection from the brand. It’s incredibly versatile. I love the hoop earrings for their fun, elegant vibe and I enjoy stacking the Ice Cube bracelets, mixing them based on my mood and outfit. The collection pairs effortlessly with denim and a tee for a casual day and can elevate an evening dress. Additionally, it brightens up
an all-black outfit, as I showcased in the campaign.
The Ice Cube collection was Chopard’s first fine jewellery collection crafted in ethical gold. What does its commitment to sustainability mean to you?
I truly admire Chopard’s dedication to ethical gold. Sustainability is crucial, and I love Chopard because of its compassion for the earth and its wonders.
You’ve worn Chopard’s haute joaillerie on numerous occasions. How would you describe them?
They are a dream. Caroline’s eye for extraordinary gems and her creativity make the designs more than just beautiful—they have a soul. Her keen eye and vision bring out that essence.
What does the Chopard woman symbolise to you?
Kindness and grace.
Any advice for always looking your best?
Beauty comes from within. When you feel your best, you look your best. Take care of yourself mentally, emotionally, spiritually, and physically, whatever that means for you. Surround yourself with people you love and always
love yourself.
What three items can elevate any look?
A lipstick, perfume, and a pair of Chopard earrings.
What brings you joy?
Being with family, loved ones, my horses, and nature.
How do you incorporate Chopard’s joie de vivre into your daily life?
I embrace the simple things—whether it’s my morning coffee, a walk in nature, or time with loved ones. I focus on gratitude and celebrate even the smallest accomplishments. Above all, I believe in spreading kindness. Small acts of kindness create ripples of joy and connection.
What’s next for you?
I have some exciting projects that I can’t share yet. For now, I’m focused on my fragrance brand Orebella, my non-alcoholic beverage Kin Euphorics, and spending time with family, friends, and my horses.
