Unlike most luxury watch brands that eagerly affix in-house labels to everything they do, Fabergé embraces a more traditional approach. It relies on the mastery of its partners to produce timepieces that represent a fusion of the finest Swiss watchmaking expertise.
“We don’t manufacture… instead, we work with the finest craftspeople and manufacturers. They can be case or movement manufacturers, or they can be involved in invisible settings, automation, or guilloché enamelling. Fabergé has such a broad range of product offerings that it is impossible to interact with all the finest people under one roof. Working directly with the best manufacturers and ateliers is a Fabergé tradition that dates back over a century,” explains CEO Antony Lindsay.
The brand has achieved exceptional results with this approach. In 2015, Fabergé introduced its first timepieces at the Baselworld Watch and Jewellery Show. The same year, it received the prestigious Grand Prix d’Horlogerie de Genève (GPHG) Ladies’ High-Mech Watch Prize for the Lady Compliquée Peacock. At the 2016 GPHG, the Visionnaire DTZ watch was awarded the Travel Time Watch Prize.
Both watches feature movements crafted by Agenhor, a Geneva-based movement specialist founded by renowned watchmaker Jean-Marc Weidderecht and now managed by his sons Nicolas and Laurent.
Lindsay highlights the significance of the house’s partnership with Agenhor, stating, “Our partnership with Agenhor means so much to us. I have a tremendous relationship with Nicolas and Laurent, and together we are very excited about what we can accomplish. As custodians of this special relationship, it is our responsibility to take it to the next level.”
in 2010.
As the son of a jeweller, he is deeply familiar with luxury. He began his career working at a jeweller’s workbench before transitioning into gemmology and then sales. During his professional journey, he has worked for some of London’s most esteemed jewellery houses.
Lindsay began his tenure at Fabergé in 2010 following the company’s acquisition by the British mining company Gemfields during the early stages of the brand’s renaissance. Previously, it was owned by the Pallinghurst Group, which resurrected the prestigious Fabergé name in 2007.
Over the years, he progressed steadily from wholesale director to managing director, eventually becoming chief executive in early 2023. During his 13 years at Fabergé, he laid the groundwork for the brand’s operations. Among his responsibilities were overseeing shipping and logistics, managing production and design, and leading the brand’s distribution efforts while propelling sales growth.
At present, Fabergé has two stand-alone boutiques, one in Dubai and another in Macau. The latter opened in January 2023. Additionally, the brand has approximately 130 points of sale around the world.
“Our strategy for distribution is to partner with the most reputable retailers. I take the view that these are the world’s finest retailers, who have fantastic clientele for good reason. They understand the market, their clients, and the product,” he shares.
It is noteworthy that Fabergé has recently formed a partnership with Sincere Fine Watches, making it the exclusive retailer of Fabergé watches in Singapore and Malaysia. Mainland China is its next expansion target, but it has not yet entered this market for a variety of reasons. Lindsay explains that this was a deliberate strategic decision. “We believe in taking our time and not rushing into it,” he explains.
Deeply passionate about jewellery, Lindsay played a pivotal role in reviving a cherished Fabergé tradition in 2015: the creation of its Imperial-class eggs. Currently, these exceptional pieces are crafted on a made-to-order basis.
Although many of the privately commissioned eggs remain hidden from the public eye, one bespoke creation, the Fabergé Pearl Egg, holds a special place in Lindsay’s memory. This remarkable piece was crafted for the Al-Fardan family, renowned collectors of natural pearls.
Inspired by the formation of a pearl within an oyster, the egg boasts an exquisitely detailed mother-of-pearl exterior that opens to reveal a rare 12.17-ct grey pearl sourced from the Arabian Gulf and notable for its exceptional purity and unique grey hue.
Fabergé is also known for its customisation services, which range from modifying gemstones on existing designs to creating entirely unique bespoke timepieces and Imperial-class eggs.
Lindsay highlights the significance of this offering, stating, “Our clients can do something brand new, and it’s a wonderful and fascinating part of our business. I love the direct engagement with our clients when we do this kind of thing.
He continues, “It’s an important part of what we do, and I believe it sets us apart. We focus on creating pieces that are more than just symbols of over-luxury and decadence. We strive to create heirlooms for a discerning and sophisticated clientele who are looking for a timepiece, jewellery or objet d’art that tells their story.”
