Photo: Prada
Photo: Prada

This May, Prada Beauty officially makes its debut in Singapore, bringing with it a bold reimagining of what luxury beauty can be. Known globally for its forward-thinking aesthetic, Prada now translates its distinctive style into a beauty collection, and Singapore is one of the first in Southeast Asia to experience it.

Nestled in the heart of Orchard Road, the brand’s sleek new counter at Tangs at Tangs Plaza is a physical embodiment of Prada’s avant-garde philosophy. An immersive space, it invites beauty lovers to explore Prada Color, Prada Skin, and the already iconic Prada Fragrances in an environment that feels part art installation, part beauty lab.

Prada Skin focuses on high-performance formulations rooted in dermatological science but elevated with an aesthetic sensibility only Prada could achieve. The skincare line champions skin as a canvas, not to mask, but to illuminate.

Meanwhile, Prada Color takes a more conceptual approach to makeup. Here, colour is not just cosmetic, it’s a tool for self-expression and transformation. Expect rich pigments, architectural packaging, and formulas that feel as luxurious as they look.

Here are five key products to check out:

1. Prada Augmented Skin Day & Night Cream

Photo: Prada
Photo: Prada

The high-performance moisturiser is designed to hydrate, firm, and brighten skin. Powered by a smart blend of proxylane, hyaluronic acid, vitamin CG, and ceramides, it helps smooth texture, boost radiance, and strengthen the skin barrier over time. The lightweight gel transforms into a nourishing balm on contact and has been tested on over 1,000 people across different skin types. Developed over three years, the formula is made using eco-friendly methods and comes in a refillable jar that cuts packaging waste by 86 percent.

2. Prada Reveal Skin Optimising Foundation

The foundation offers smooth, natural-looking coverage that lasts all day while helping to even tone, boost radiance, and improve texture. It’s available in 33 shades designed using AI analysis of 3,000 skin tones for a better match across all complexions. With skin-friendly ingredients like vitamin E and niacinamide, it supports healthier skin with each use. The soft matte finish mimics real skin, and the refillable packaging cuts waste by 62 percent.

3. Prada Dimensions Eyeshadow Palette

Photo: Prada
Photo: Prada

Prada Dimensions eyeshadow palettes bring together fashion and function with six curated sets inspired by classic Prada prints. Each palette includes three easy-to-wear neutrals and one bold accent in a mix of soft matte, satin, and metallic finishes. The smooth and blendable formula delivers rich colour in one swipe and stays put for up to 12 hours, making it easy to create both everyday and standout looks.

4. Prada MONOCHROME Hyper Matte Lipcolor

Photo: Prada
Photo: Prada

Prada’s Hyper Matte Lipcolor offers rich, long-lasting colour with a smooth, matte finish that stays put for up to 12 hours. Inspired by the brand’s signature Saffiano leather, the lipstick comes in 13 deep shades designed to suit all skin tones.

5. Prada MONOCHROME Soft Matte LIPCOLOR

This rouge lets you customise your look with smooth, buildable coverage. Inspired by the brand’s Re-Nylon fabric, it comes in 13 soft matte shades with a bright base that adds a natural glow and suits all skin tones.

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