Pola Refreshes Its B.A Eye Zone Cream With A New Power-Packed Formulation

The skin around the eye area is the most fragile on the face. It’s the thinnest and usually the first to be hit by signs of ageing or fatigue. It doesn’t help too that we’re now constantly facing screens — and multiples at that — on a daily basis.

There’s a chance that some of us look tired without actually feeling tired.

Japanese skincare specialist Pola went deep into research on the effects of this new normal on the eyes. It found that because we’re hyper focused on screens, there’s a tendency for less blinking. And just like any other muscle in our body, the less that the orbicularis oculi (the muscle that surrounds the eye and is tasked with maintaining the firmness and shape of the area) is being used, fibrosis can occur. This causes the orbicularis oculi to weaken and thus lessen the support that’s essential in maintaining youthful-looking eyes.

Which is why Pola’s award-winning anti-ageing skincare series, B.A (Bio-Active), sought to amp up the formulation of its eye cream. The B.A Eye Zone Cream N, as the name suggests, focuses its efforts on the unique structure of the zone around the eyes. It’s an upgrade of the favoured B.A Eye Zone Cream — the brand’s second-bestselling product — which could only mean that it’s already poised for greatness.

The container of the Pola B.A Eye Zone Cream N is partially made from PE and PET derived from plants (Credit: Pola) — The container of the Pola B.A Eye Zone Cream N is partially made from PE and PET derived from plants.

Photo: Pola.

Pola refers to this as the ‘3-D Build-up Formulation’. It’s a three-step texture transformation that uses understanding of recent studies done on the area around the eyes, for better results. This new formulation helps to revitalise firmness and clarity of the area as well as increase the elasticity of the topmost layer of the skin — bringing back a more youthful overall expression. And without the need for surgery.

The B.A Eye Zone Cream N is packed with Pola’s original moisturising ingredients and complexes that have helped make the line a dependable anti-ageing skincare range. In addition, the cream contains Pola’s new ‘Mulberry Extract CB’ complex that contains both mulberry and artichoke leaf extracts that aids to strengthen the moisturising properties of the formulation.

Use as much as a pearl-sized amount (about the size of the tip of the tube) for both eyes in the day, and for each eye at night (Credit: Pola) — Use as much as a pearl-sized amount (about the size of the tip of the tube) for both eyes in the day, and for each eye at night.

Photo: Pola.

The texture of the B.A Eye Zone Cream N is undoubtedly rich. Yet at the same time, it seemingly melts into the skin upon spreading, and then creates a firm and supple feel as though the skin has been stretched. As an added bonus, the new formulation is non-greasy (while providing improved levels of moisture) which makes it perfect as one of the final steps in your skincare regime before applying any makeup.

Besides improving the texture of the area, other typical signs of weariness — puffiness, eye bags, dark circles around the eyes, and more — will be visibly reduced, and better than previous iterations of the B.A Eye Zone Cream N.

Pola is available at Level 1 Takashimaya Department Store and BHG Bugis, as well as online at escentials.com.