Two things set Noble Panacea apart from every other brand in the luxury skincare space, says CEO Céline Talabaza. First, it was founded on the groundbreaking research of Sir Fraser Stoddart, who received the 2016 Nobel Prize in chemistry for his life’s work on molecular motion. He has also been recognised by Academic Influence as one of the top 10 most influential chemists today.
Second, its proprietary organic super molecule vessel (OSMV) technology. The unique ingredient delivery system protects each active ingredient at a molecular level, so it not only preserves freshness and potency, but also prevents negative cross-interactions. “We have proof that OSMV products are 10 times more efficacious than non-OSMV products,” says Talabaza, adding that Noble Panacea is the first company to commercialise the patented technology. “This puts us in the deep tech space.”
Founded in 2019, Noble Panacea made a splash when it held its launch at the Metropolitan Museum of Art in New York City. “For me, Sir Fraser is the sculptor of molecules, so we chose that venue,” she explains. The brand has since made its way to our region and debuted in Singapore last year at Tangs at Tang Plaza.
It currently has four skincare collections. The Brilliant range is for younger skin and features ‘prevention products’ that fight free radicals, with the hero product being the skin-energising prime radiance serum. The Absolute line is for mature skin and helps to reduce the appearance of wrinkles and hyperpigmentation. It also replenishes moisture, which is essential for a youthful complexion.
The Elemental range works to resurface the skin while the Exceptional line promises transformation through two key products, one of which is a skin booster that combines 20 percent pure L-Ascorbic Acid with eight additional sources of vitamin C.
Packaging is just as impressive and thoughtful as the formulations. All products come in single-use sachet sets that protect potency and prevent contamination. Plus, the holders they come in are biodegradable and 100 percent recyclable. There is no doubt that Noble Panacea is one to watch.
