Associated with transformation, renewal, and growth, the Year of the Snake is the perfect opportunity to refresh your mood – and look. Especially when our favourite brands have been rolling out pieces featuring serpent motifs and auspicious hues. From Tiffany & Co.‘s ruby-encrusted designs to Chloé’s classic silhouettes, we’ve rounded up these snazzy must-haves for Lunar New Year festivities.
Chloé CHINESE NEW YEAR 2025 CAPSULE COLLECTION
Usher in the Year of the Snake with bold shades of red and black. Chloé’s ready-to-wear and accessories feature its iconic snake motifs, inspired by Karl Lagerfeld’s design of a snake embroidered dress for Summer 1969. While silhouettes remain classic, there is also a playful twist with details borrowed from traditional Chinese clothing. We’re coveting the Bracelet Hobo Bag in its can’t-miss Red Flame hue.
More information here.
Loro Piana 2025 Lunar New Year Capsule Collection
Symbolising wisdom in the Year of the Snake, the collection reinterprets iconic Loro Piana pieces, including the Bomber jacket, Grande Unita scarf, Extra Pocket bag, White Sole shoes, and silk accessories, adorning them with subtle snake and thistle motifs. The Bomber features luxurious materials such as merino shearling, Windbelt Stretch, and Silk Wool Cash. Other highlights include new exclusive leathers for the White Sole shoes and tactile shearling for the Extra Pocket bag. A whimsical bear plush toy wearing a scarf with a snake print completes the collection.
More information here.
Clé de Peau Beauté’s Lunar New Year Collection
Rooted in the historic craftsmanship of enamel painting, Clé de Peau Beauté’s limited edition Chinese New Year collection is a celebration of timeless culture and modern luxury. Designed by PeiQing Lee, an International Master of Enamel Arts and Crafts, the collection features a modern interpretation of the Chinese zodiac snake, intertwined with wealth. The motif signifies a vortex of good fortune and happiness and is reminiscent of high-end jewellery. Clé de Peau Beauté’s 2025 Chinese New Year Collection comprises of the Eye Contour Cream Supreme, Firming Serum Supreme, and La Créme.
More information here.
TOM FORD CHINESE NEW YEAR LIMITED EDITION collection
Infusing modern style into festive looks, Tom Ford’s limited edition Chinese New Year collection is crafted from cashmere and silk. The timeless men’s polo shirt, accented with mother-of-pearl buttons, exudes a refined, understated charm. Meanwhile, the women’s knit tank top, paired with a cardigan, is highlighted by bold metallic buttons for a touch of feminine grace. Both pieces in the collection are rendered in a luxurious ivory shade and features the iconic gold Tom Ford embroidered logo.
More information here.
FENDI EYES LUNAR NEW YEAR 2025 CAPSULE COLLECTION
The Fendi Eyes collection features a playful reinterpretation of the brand’s signature “monster eye” design, originally inspired by the playful Bag Bugs bag charms. First introduced in the Spring Summer 2014 season, the motif has since become a beloved emblem of the brand’s daring creativity. For women, the Fendi Eyes embellish the iconic Mini Peekaboo and Baguette bags through a unique inlay workmanship, enhancing their allure. Meanwhile, key pieces for men include the Peekaboo ISeeU Small and Baguette Soft Trunk bags, both crafted in black Cuoio Romano leather.
More information here.
Montblanc Meisterstück Calligraphy Solitaire Celadon Dégradé
Montblanc expands its Meisterstück Great Masters line with a new collection paying homage to the rich world of traditional Chinese crafts while celebrating the Eastern writing art of calligraphy. The Meisterstück Calligraphy Solitaire Celadon Dégradé fountain pen features the Montblanc curved nib particularly suited for intricate Chinese, Japanese, and Korean calligraphy, as well as for sketching and drawing designs. Ground at a 45º angle, the curved nib allows for a variety of line widths, shapes, and styles. It offers versatility of the nib required by the art of calligraphy, enhancing the beauty of the handwriting.
More information here.
Tiffany Lock Ruby Pendant and new Elsa Peretti Snake designs
Tiffany & Co. unveils the Tiffany Lock Ruby Pendant, featuring a dazzling design to welcome the Lunar New Year. The new design, which is crafted with handset rubies, is sure to elevate any festive ensemble. The jeweller welcomes the Year of the Snake with new designs from the exquisite Elsa Peretti Snake collection. The new 18K rose gold bracelet and ring vividly depict the graceful curves of a snake, with diamonds accentuating its tail. This not only reflects legendary designer Elsa Peretti’s love for the beauty of nature, but also commemorates her 50th anniversary with the maison.
More information here.
EVISU Lunar New Year capsule collection
Evisu’s Lunar New Year capsule collection celebrates the transition into the upcoming Year of the Snake. Featuring a specially designed lunar zodiac emblem, the collection intertwines traditional symbolism with contemporary design, embodying protection and luck. Highlights from the Japanese designer label include limited edition denim jackets and jeans crafted from luxurious gold selvedge denim, as well as a mix of sweatshirts and t-shirts, Look out for key design elements like an emblem showcasing a majestic dragon transitioning into a vibrant snake.
More information here.
Tumi limited-Edition 2025 Lunar New Year Collection
Travel in style this year with Tumi’s exclusive capsule collection. Inspired by the Year of the Snake, this exclusive capsule embodies striking gold brushstrokes and hidden lucky charms, including a collectible “Lucky Coin” for good fortune in every journey. Highlights include hyper-functional styles like the Navigation Backpack and Platoon Sling, adorned with gilded details and snake-shaped luggage tags; as well as the stylish Halsey Backpack, reimagined with sleek gold brushstroke accents.
More information here.
BOTTEGA VENETA Chinese New Year Capsule Collection
Bottega Veneta brings its Chinese New Year 2025 campaign shoot to Liuyang, Hunan Province, the historic birthplace of fireworks. Infused with an atmosphere of joyful celebration, the campaign features brand ambassadors Yo Yang and Shu Qi, as well as beloved Chinese actor Fan Wei. The photos spotlight ready-to-wear looks from the Maison’s latest collection, as well as key pieces from the Chinese New Year capsule, including floral printed dresses and accessories inspired by the Year of the Snake.
More information here.
Acne studios Year of the snake collection
Brand ambassador Sandra Ma stars in Acne Studios’ Year of the Snake collection, which features a visual narrative embodying the bold spirit of the zodiac sign. Key pieces include a ruffle strap dress, adorned in a striking crimson hue with python-print detailing; a python-print skin-tight T-shirt, available in both red and grey tones; as well as the 1996 logo T-shirt, embellished with crystals. The classic wool mohair scarf, in a festive gradient red, adds a playful touch to the collection, while the new limited-edition Bowlina bag is featured in embossed leather.
More information here.
Delvaux Lunar New Year Pin Mini Bucket
Perfectly sized to fit your visiting essentials, from angpaos to mandarin oranges, the Lunar New Year Pin Mini Bucket was first introduced in Delvaux’s Fall/Winter 2022 collection. The technique of braiding leather laces recreates the sinuous movement of the snake, while highlighting the cutting-edge leatherwork of Delvaux craftsmen. Latticework created by the intertwining threads adds a 3D effect and gives the impression of snakeskin.
More information here.
Ralph Lauren Lunar New Year 2025 Capsule
Ralph Lauren’s Lunar New Year Capsule is an elegant welcome to the Year of the Snake. The collection includes the Polo Ralph Lauren Corduroy Shirt crafted with fine-wale corduroy featuring the signature embroidered Pony, Polo Ralph Lauren iconic Cable-knit Sweaters crafted with wool-and-cashmere yarn from Italy, as well as the Lunar New Year Crest Blazer tailored for a straight fit and finished with a bullion-embroidered crest patch that nods to the festive season.
More information here.
Roger Vivier 2025 Lunar New Year Collection
Roger Vivier’s limited-edition capsule marks the Year of the Snake by combining the elegance of a sparkling buckle and the auspicious symbolism of the serpent with a fresh, modern perspective. Designed in Paris by Creative Director Gherardo Felloni, the collection highlights the vibrant red that symbolises joy, prosperity, and good fortune—a color central to Lunar New Year traditions. Our favourites? The Viv’ on the Run sneakers and the red Très Vivier Mary Janes.
More information here.
Prada Chinese New Year 2025
This Chinese New Year, Prada celebrates the Year of the Snake, a powerful source of metaphorical visions. Featuring creative direction by Ferdinando Verderi and photography by Oliver Hadlee Pearch, the visuals feature a snake-like chain of human silhouettes who are interspersed by various real characters either alone or together. For the occasion, Prada brings together a heterogenous cast of people from different walks of life including ambassadors Jia Ling, Li Xian, Ma Long, Ma Yili, Yang Shuyu; art historian Wu Hung; artists Peng Wei, Zhang Enli; architect Rossana Hu; and models Du Juan, Ju Xiaowen, and Zhao Lei. Perfect for festive visitations are the Dangle Bag for women and the Soft Leather Bag in a new green hue for men.
More information here.
Miu Miu CHINESE NEW YEAR 2025: THE ENCOUNTER
Miu Miu brings the festivities to life with The Encounter (如期而遇), a short film directed by screenwriter and filmmaker, Shujun Wei and featuring Miu Miu brand ambassadors, Liu Haocun and Zhao Jinmai. Set against the backdrop of Yi Lau Yi, a bustling Cantonese tea house in Beijing, the story captures the two actors in a whimsical scene as they are entertained by a local three-piece band. When, almost magically, the musicians and other diners vanish, the playful pair is left to explore the empty space – dancing, creating music, and wandering through a fantastical dreamscape. From oversized sweaters and blouson jackets to jewel-encrusted denim, the featured pieces are perfect for the Year of the Snake.
More information here.
