With a history spanning more than a century, Bulgari has become synonymous with the pinnacle of Italian artisanship, consistently leading the luxury sector with its bold creations. Pursuing its legacy of ground-breaking craftsmanship, the storied Roman jeweller presents its latest endeavour, a creator platform named Bulgari Studio.
Bulgari Studio partners with today’s creative trailblazers, seeking to cultivate a space where their inventive energies merge with the house’s innovative spirit to redefine the stories behind Bulgari’s most emblematic pieces. The initiative celebrates the house’s philosophy encapsulated in three iconic creations: the B.zero1 ring, the Bulgari Bulgari collection, and the Bulgari Tubogas line. Each represents a chapter of daring creativity that revolutionised the jewellery and watchmaking worlds.
Bulgari Studio’s debut in Seoul – a vibrant city at the forefront of music, art, and design – couldn’t be more fitting. Set against the backdrop of the impressive Théâtre des Lumières, guests were treated to an immersive experience that stretched the very concept of innovation and creativity.
The debut of Bulgari Studio is centred on the iconic B.zero1 ring, a symbol of freedom and self-expression for over 25 years. Alongside this hallmark piece, Bulgari showcased other signature creations, such as the Bulgari Roma bag and Bulgari Bulgari watches, which possess an unmistakable aesthetic that embodies the essence of the maison.
Enhancing the Bulgari Studio experience at the Théâtre des Lumières were the dynamic contributions of multi-disciplinary artists Anyma and Sadeck Berrabah. Anyma, known Matteo Milleri of the EDM duo Tale of Us, delivered an immersive audio-visual spectacle that explored a synergy of music, visuals, and technology for a sensory journey that transcended conventional boundaries. Meanwhile, Sadeck Berrabah’s choreography – in dialogue with the B.zero1 aesthetic – celebrated the geometry of the human body, weaving together movement, reflection, and poetry into a captivating performance.
The Bulgari Studio festivities continue at Lotte World Tower & Mall until March 31, with a special installation by Anyma. This public exhibit offers a glimpse into the performance of the Italian DJ-artist, who crafted sounds and visuals by merging the creative universes of Anyma and B.zero1. Here, the iconic ring is expressed as an endless spiral. Neither horizontal nor vertical, the infinite tunnel points towards the future, where everything is possible for those bold enough to envision the future. Following its unveiling in Seoul, Bulgari Studio will continue to foster ground-breaking creativity by extending its dialogue with global creators throughout 2024.
Digital campaign signed by Antoni Tudisco
Coinciding with Bulgari Studio’s Seoul launch, creative maestro Antoni Tudisco lent his visionary perspective through a digital campaign. Known for his surreal aesthetic created through his mastery of 3D design, animation, and digital illustration, the Germany-based Italian-Filipino artist deconstructed the B.zero1 ring in a digital kaleidoscope that challenges the boundaries of imagination. Premiered globally on March 1, his work encapsulates the essence of how creativity transcends the ordinary, marrying the iconic spiral of the ring with a visionary dimension that straddles reality and the digital realm.