Bulgari’s brand ambassador Zendaya wearing B.zero1 jewellery (Credit: Bulgari)
Bulgari’s brand ambassador Zendaya wearing B.zero1 jewellery.Photo: Bulgari.

Since its establishment in 1999, Bulgari’s B.zero1 has not only defied conventional design norms but has also become a paradigm shift in the world of jewellery. A testament to the Italian jeweller’s fusion of tradition and daring innovation, it pays a stylish homage to the Colosseum. Prominently featuring the Tubogas technique, an avant-garde method giving rise to the distinctive spiral design synonymous with the line, these jewels also proudly bear the Roman inscription, boldly embodying Bulgari’s iconic logo.

A dazzling array of B.zero1 rings in different coloured golds (Credit: Bulgari)
A dazzling array of B.zero1 rings in different coloured golds.Photo: Bulgari.

As the collection continues to evolve, the B.zero1 ring undergoes a myriad of transformations, showcasing variations in volumes, thickness, and the incorporation of cutting-edge materials such as ceramic and metallic studs. With each new creation, Bulgari not only reaffirms its commitment to design excellence but takes a daring stride forward in the ongoing narrative of artistic innovation.

These new diamond-set B-zero1 rings, available in rose, yellow, and white gold seamlessly embrace the emblematic three-band spiral (Credit: Bulgari)
These new diamond-set B-zero1 rings, available in rose, yellow, and white gold seamlessly embrace the emblematic three-band spiral.Photo: Bulgari.

In this year’s novelties, the B.zero1 perpetuates its creative evolution while remaining faithful to its original vision. The incorporation of dazzling diamonds represents a contemporary reinterpretation of the iconic design, delivering a bold architectural statement. Positioned with precision along the edges of the top and bottom bands, these shimmering diamonds delicately accentuate the geometric lines, seamlessly embracing the emblematic three-band spiral. Available in rose, yellow, and white gold, the refreshed design stands as a modern rendition of this timeless classic.

Two-band rings in rose or white gold boast an eye-catching shape, entirely covered with multi-sized pavé diamonds (Credit: Bulgari)
Two-band rings in rose or white gold boast an eye-catching shape, entirely covered with multi-sized pavé diamonds.Photo: Bulgari.

Furthermore, the latest collection introduces two-band rings in either rose or white gold, enriched with pavé diamonds of assorted sizes adorning the central section, creating a captivating allure. These slender iterations of the timeless B.zero1 designs provide a versatile choice for everyday elegance. To enhance the ensemble, matching bangles are poised to make their debut later this year, offering a harmonious and sophisticated complement to the refined aesthetic.

The new B.zero1 earrings in white gold turn the iconic ring design into a full diamond pavé openwork motif, providing ultimate sparkle (Credit: Bulgari)
The new B.zero1 earrings in white gold turn the iconic ring design into a full diamond pavé openwork motif, providing ultimate sparkle.Photo: Bulgari.

The B.zero1 collection’s versatility embraces various styles, including the introduction of new B.zero1 earrings in white gold, showcasing a full-diamond pavé openwork motif for an unparalleled sparkle. When paired with a corresponding white gold and diamond necklace, this resplendent set embodies the stylish and glamorous essence of the B.zero1 collection. Completing the contemporary line is the B.zero1 band ring in rose gold, featuring the Bulgari logo and a singular diamond accent.

Global sensation Zendaya takes centre-stage in the latest B.zero1 collection campaign, Bulgari Icon. Directed by Cara Stricker and lensed by photographer David Sims, the impactful moving images and stills radiate a kinetic energy befitting the megastar. Zendaya’s embodiment of the collection’s bold, dynamic spirit is palpable as she traverses a universe where the signature B.zero1 spiral design becomes a metaphor for the journey to her own vision. The minimalist aesthetic reinforces the B.zero1’s powerful geometric lines, while Zendaya’s charismatic presence signals a new chapter for Bulgari, one that is distinctly marked by modernity and enduring appeal.

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