Paying homage to Graff’s renown as King of Diamonds, the British jeweller’s Laurence Graff Signature collection celebrates its passion, expertise, and craftsmanship.
Drawing on sharp angular facets that enable a diamond to reflect and refract light, the line-up blends graphic motifs and sculptural volumes for creations that are precious yet contemporary.
Apart from its unisex character, the collection also appeals with its versatility. Every piece can be worn in multiple ways to express your unique style, from mixing metals to layering designs.
To showcase its latest golden offerings, Graff launched a campaign in July that also debuted its global ambassador, Jung Kook of BTS. “I am truly honoured to collaborate as a global ambassador for Graff, a brand that has built so many legends over the years,” he says.
“Just as Graff pushes the boundaries of luxury jewellery, Jung Kook continually challenges creative boundaries in his work. This dedication to his craft is evident throughout our new campaign, and we are delighted to welcome him as Graff’s new global ambassador.”
François Graff, Chief Executive Officer
