Unfolded across the fairways of Sentosa Golf Club (Tanjong Course) on 17 April 2026, participants at Art of Golf had their sights set on helping young creatives find their stage. Through The Business Times Budding Artists Fund , proceeds from this charity tournament support arts education opportunities and access to financially disadvantaged children and youths aged six to 19.
Pulling all the strings behind Art of Golf is Ring Road Collective, a homegrown creative agency and media platform specialising in content production, talent management, and brand partnerships. Led by musicians Zadon Lim and Calvert Tay, the team has worked with brands such as Disney+, Gucci, Levi’s, and Sentosa across campaigns, music, video and other projects.
Ring Road Collective endeavours to steadily shape culture not just through their imagination, but also through impact. The Business Times Budding Artists Fund is managed by The Rice Company Ltd (TRCL), a not-for-profit arts organisation that offers classes in music, dance, theatre, and visual and digital arts at The Little Arts Academy and 10 Square @ Orchard Central. These programmes have so far reached 20,000 children and youths.
Lim sees Art of Golf a way to nurture the next generation of artists, and shares more here.
Why is giving back important to you?
Whenever you’re building something from scratch, you’re just trying to survive—paying the bills, making the next project work. At some point, you realise you only got here because someone gave you a chance. Someone believed in you before you had anything to show for it. Someone who opened a door for you early on.
Ring Road Collective was never meant to be just a media business. We wanted to build a space where creators—especially young people—can feel seen and heard. It’s about growing together, not just individually.
Your work as music producer-artistes revolves around amplification. How are you implementing that mindset to effect positive change?
As creatives, we’re used to turning small feelings into big moments. With Art of Golf, it’s the same thing but with a different focus. Instead of promoting a track, we’re raising awareness for kids who may not have access to the arts. As always, the approach remains consistent: tell a compelling story properly, arouse emotion in people, make it real.
Why is it important to use your influence beyond the music industry?
People follow you because they connect with you. If all you ever give back is self-promotion, it starts to feel empty. There is no need for artistes to save the world. If we can point attention somewhere meaningful, we have already succeeded.
Ring Road Collective organised Art of Golf to raise funds for TRCL beneficiaries. Why did this cause resonate with you?
Music gave me confidence when I didn’t have much. When I was lost, it gave me direction. When I felt alone, it gave me a sense of community. Many kids never get the chance to try. When I hear that this helps them access arts education, it hits close to home for me. It only takes one class, one mentor, or one moment on stage to change how someone sees themselves.
What advice would you give these youngsters?
Give things a try. Don’t be afraid to fail. You can quietly improve. Don’t rush your timeline and don’t let people define you too early—you’re allowed to evolve.
Golf is often associated with luxury and heritage. How are you redefining its role in philanthropy?
Golf brings together influential and affluent people. Instead of seeing that as exclusive, we see it as an opportunity. In a space where people are already gathering, why not give it a purpose? Making a difference while enjoying the game is possible.
How good are you at golf?
Calvert plays a lot more than I do. I’m still a rookie. We didn’t play this time as we were making sure everything ran smoothly on the ground.
Strangest thing you had to do to get people to come?
Talking about golf with the same passion I’d use to talk about music.
How has this experience influenced how you invest your time and talent?
There is a lot of learning involved in bringing something like this together. There’s so much work behind the scenes—meetings, coordination, getting the right people involved. We’re grateful for the guidance provided by our partners. Sometimes it’s just about bringing the right people together and letting something meaningful happen.
Has this inspired you to support other causes?
Definitely. Youth empowerment will always matter—anything that helps young people find their way. Educating creatives, mentoring them, and supporting them mentally is essential. Without guidance, it’s easy to lose your way. Even if we can help a little, it’s worth it.
Art of Golf may have concluded but you can still show your support for TRCL here.
