In 2009, Bulgari and Save the Children embarked on a path to achieve an ambitious goal: support the world’s most vulnerable children. Some 15 years later, this impactful partnership has benefited over 2 million children in 37 countries.
This journey to secure a brighter future for disadvantaged children comprises long-term initiatives focused on education, youth empowerment, emergency response, and poverty alleviation. Yet, the task ahead remains daunting, with 468 million children residing in conflict-affected regions, 222 million crisis-affected children and adolescents requiring educational assistance, and 153 million children confronting acute hunger worldwide.
“Walking alongside Save the Children for fifteen years has been a great honour for Bulgari,” commented Bulgari CEO Jean-Christophe Babin. “Together, we were pioneers in creating a partnership, carrying out long-term projects over the years and giving concrete support to millions of children. We celebrate this important anniversary with the aim of not stopping but continuing with the same strength and common passion in giving opportunities and light on the path of many other children,” he adds.
Celebrating 15 years of collaboration, Bulgari reaffirms its dedication with the introduction of the #WithMeWithYou campaign and a pendant necklace. Inspired by the B.zero1 Rock line, the sterling silver necklace showcases a round pendant with edgy metallic studs. Priced at S$1040, a portion of each sale (€95) will be contributed to Save the Children. Bulgari extends this commitment across the entire Save the Children collection, comprising a ring, a bracelet, and two additional pendant necklaces, matching every purchase with a donation of €95.
Captured under the artistic direction of renowned photographer Fabrizio Ferri, the #WithMeWithYou campaign features global brand ambassador Anne Hathaway with a message about the importance of doing more and creating a greater impact. She is joined by other friends of the brand like model Eva Herzigova, image architect Law Roach, model and actor Jon Kortajarena and music conductor Beatrice Venezi.